How business intelligence can help small businesses

Posted on Monday December 07, 2020

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed. SMBs now have access to a vast range of business tools that can improve data management processes. To stay ahead, SMBs should harness the capabilities of BI to develop effective business strategies using large volumes of data just sitting in their systems.

Self-service BI tools are plentiful - and inexpensive

The emergence of self-service BI puts useful business analytics within reach of smaller-business owners who lack the big budgets of larger corporations. In fact, there are numerous self-service BI tools that you can use to get started in this area without even spending a dime. Microsoft Power BI is a powerful and user-friendly application, and most businesses will find the functions they need in the free version. Zoho Analytics has a low entry-level cost, too, and the slightly pricier yet still affordable Tableau is another option worth exploring.

You've already got the data you need

It's easy to underestimate the amount of data your SMB already has at its disposal. In every area of your business, from finance and sales to customer relations and website management, the software packages you use to simplify your everyday operations reap tons of information that most of us don't even think twice about.

By talking to key stakeholders in your organization's various departments, you can get an idea of the kind of data you already have, how it's generated, and where it's stored. You can then utilize BI tools to transform that information into meaningful business insights that will inform your decision-making. No need for you to invest in time-consuming data generation from scratch!

It's easy to get started

BI is an intimidating term, especially for the average business owner. But by taking small steps, it's easy for anyone to get started. Before you know it, you'll be enjoying the benefits of having data-driven, intelligence-based insights that will enable you to make better business decisions.

Most self-service BI tools come with built-in suggestions for reports that businesses commonly run and find useful. Some worthwhile statistics to explore include the percentage of your clients who cancel within a given period, website landing pages that generate the longest visits, your most profitable individual products or services, the days or months in which you generate your highest revenues, and which of your clients bring in the most revenue and profit.

Harnessing data is the future of the business world - it's how companies like yours can make smarter decisions that increase efficiency and profitability. And with a trove of self-service tools available in the market, SMBs no longer need a humongous budget to reap the benefits of BI. To find out more about implementing tools that can help you do smarter business, just give us a call.